45+ years industry experience

Our mission

To empower global innovators and leaders in technology and service sectors to successfully establish and grow their presence in the Asia Pacific, Japan, Australia, and New Zealand markets. We are committed to being the leading facilitator for introducing groundbreaking products, technologies, and innovations to these diverse and dynamic regions. 

Our vision

To become the most trusted and effective gateway for companies around the world seeking to navigate and succeed in the Asia Pacific, Japan, Australia, and New Zealand markets. We envision a future where we are at the forefront of introducing and integrating global innovations and technologies into these regions, fostering a more connected and technologically advanced business landscape. Through our efforts, we aspire to not only facilitate successful market entries but also to be a catalyst for economic growth, cultural exchange, and sustainable development in these vibrant and evolving markets.

Our core values: The heart of EnterAPJ

More than just principles; they are the essence of who we are. These four pillars are our commitment to excellence, diversity, and innovation in every venture we undertake in the APJ region.

Adaptability
and flexibility

Industry boundaries don’t limit us. How we shape success is by delivering customized, sector-specific strategies that resonate powerfully in the APJ markets.

Diversity and
cultural sensitivity

We embrace the rich tapestry of cultures in APJ, ensuring our strategies and solutions are as diverse and nuanced as the markets we navigate.

Agility

APJ’s fast-paced environment demands swift, smart actions. Our agility is your advantage, enabling us to pivot as needed and seize opportunities as they arise in the market.

Collaboration and teamwork

By joining forces with our clients, we create synergies that turn ambitious market entry goals into remarkable successes.

Our core team

Aaron Leonard

MANAGING DIRECTOR

Garth Woodford

FINANCE DIRECTOR

Air Pecho

HEAD OF OPERATIONS

Pauline Antonio

HEAD OF EXPERIENCE

Brittaney Caniogo

PPC Ninja

Kiara Foster

Head of Content

Our story

At the forefront of EnterAPJ is Aaron, our founder with 25+ years of diverse sector experience in the APJ market. His expertise spans the worlds of technology, sustainability, startups, retail, mining, and more.

He steers our course in navigating the complexities of APJ, and together we are a collective force with 40+ years of combined market experience. This chunk of time reflects lessons learned, wins and losses, and challenges overcome — which we are ready to share and leverage.

We hope to join you as you make your mark and enter APJ.

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Learn how we helped companies enter APJ